RadioHRD: Macedonia

The RadioHRD Macedonia Public Service Announcement (PSA) campaign ran from 25 October 2013 until the weekend of the March of Tolerance, 16-17 November 2013, with the goal of sensitizing the public regarding LGBTI matters, raising voices against violence toward the LGBTI commujnity and provide support for defenders of LGBTI rights. According to local partner, the LGBTI Support Centre, the March was much more widely supported than previous years and there was no violence; HRDs noted that the campaign had a great impact on this. The campaign was produced in three languages - English, Macedonian and Albanian, and featured videos and radio commercials, as well as a social media component as well.